In a little over one century we have already lost half of the tropical forest the world once had. And there are still many countries in which deforestation continues. By purchasing PEFC certified wood products, you contribute to sustainable forest management worldwide. And help countries like Brazil stay nice and green.
Advertising Agency: JWT, Amsterdam, Netherlands Executive Creative Director: Bas Korsten Art Directors / Copywriters: Maarten Vrouwes, Friso Ludenhoff Designers / Illustrators: Kyoko Takeshita, Robert Harrison, Ronald Mica Producer: Paul de Groot
Advertising Agency: Sancho BBDO, Bogota, Colombia Chief Creative Officers: Hugo Corredor, Giovanni Martinez Creative Director: Damian Montañez, Cristian Alzate Art Director: Camilo Jiménez, Daniel Marín Copywriter: Jose Luis Rueda Illustrator: Miguel Taubín, Camilo Jiménez Account Director: Natalia Pérez, Laura Luque
Comment: I am not sure how great this campaign from a creative point of view but I really like how they have photo edited it.
Wisconsin Cheese: My beloved, MY Darling, My Dearest
Advertising Agency: Shine United, USA Executive Creative Director: Mike Kriefski Creative Director: John Krull Associate Creative Director / Copywriter: James Breen Account Director: Jim Jelak Account Supervistor: Emily Steele Photographer: Ashton Worthington Stylist: Nir Adar Typographer: Holly Dickens Retoucher: Chad Bollenbach
The outdoor ad campaign uses the illustrations of Noma Bar to depict both sides of a core political debate in the US: individual freedom versus government regulation. These illustrations will appear at key locations in New York, Chicago, Los Angeles and San Francisco as outdoor ads and mobile billboards. Each illustration represents one side of an issue; when flipped it cleverly illustrates the opposite view. People are encouraged to take a photo of the side they support and upload the photo to Instagram and/or Twitter using the hashtag #VoiceYourView. A microsite (www.guardiannews.com/VoiceYourView) will capture submissions and track votes on all the issues. The site will also include Guardian articles to introduce readers to open journalism and the Guardian as a whole.
Advertising Agency: BBH, New York, USA Chief Creative Officer: John Patroulis Creative Director: Caprice Yu Art Director: Devon Hong Copywriter: Matt Clark Art Buyer: Deb Spokony Print Production: Lauren Fertitta Head of Strategy: Sarah Watson Strategy Director: Colleen Leddy Strategists: Sam Jesse, Angela Sun Account Director: Rossa Hsieh Account Coordinator: Marshall Kerns Mechanical Artist: John Connolly